Who buys what and why? Insights from the actual and virtual worlds

Citation

(2010), "Who buys what and why? Insights from the actual and virtual worlds", International Journal of Wine Business Research, Vol. 22 No. 4. https://doi.org/10.1108/ijwbr.2010.04322daa.002

Who buys what and why? Insights from the actual and virtual worlds

Article Type: Call for papers From: International Journal of Wine Business Research, Volume 22, Issue 4.

The 6th International Conference of the Academy of Wine Business Research will be organized in Bordeaux, 9-11 June 2011 by BEM. BEM – Bordeaux Management School will host the Conference.The Conference will follow the format of the previous conferences with the last day being devoted to visits to wineries. In addition to the usual business topics, each AWBR conference aims to explore a specific aspect of the wine industry, and in 2011 the theme will explore the (business) faces of wine sustainability.

Conference theme: The faces of wine sustainability

For the last 12 months, the wine industry has seen more and more wineries as well as wine retailers claiming their sustainable practices and promoting their sustainable responsibility. What we believe is a major trend in the wine industry faces at the same time a lack of definition and conceptualization from academics. The 2011 Conference aims to fill that gap and encourage researchers as well as practitioners (and professionals) to submit papers covering the various faces of wine sustainability, from consumers' preferences for sustainable claims to wine firms' strategic marketing decisions, including the institutionalization of wine industry sustainable development.

While we invite participants to focus on a sustainable dimension of the wine industry, we welcome papers that do not necessarily relate to the theme of the Conference, and may cover any aspect of wine business.

A web site will be ready soon to provide all details on the Conference organization and submission process. We will be looking for two types of papers taking place in two types of sessions at the 2011 Conference: academic sessions with papers (up to ten pages long) having strong academic support ; and applied sessions with papers (up to five pages long) having strong empirical support. We expect to have best paper awards in nature, i.e. grand cru classé of Bordeaux.

As part of the AWBR Conference, BEM is organizing the 1st Doctoral Colloquium in wine business research. The Colloquium will be organized immediately prior to the AWBR Conference 2011,8 June 2011. More details on that colloquium are to be posted on the web site soon.

The deadline for submission of all papers: 16 January 2011.

All papers will be double blind reviewed. In some cases the authors may be required to revise their papers before being accepted.

We look forward to receiving your contribution to the 6th ABWR International Conference in Bordeaux and we look forward to sharing a glass of wine with you in Bordeaux!

Pr Hervé Remaud, Head of the conference committeesE-mail: herve.remaud@bem.edu