(2005), "Small business", International Journal of Productivity and Performance Management, Vol. 54 No. 2. https://doi.org/10.1108/ijppm.2005.07954bab.006Download as .RIS
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The global mobile commerce market excluding mobile entertainment, will become a $40 billion industry by 2009, fuelled by a growth in micropayment volumes, according to a new study from Juniper Research.
Large numbers of small payments will make up the vast majority of sales via mobile phones, with the average Western European making approximately 28 transactions a year via the mobile phone by 2009. The average cost of each transaction in 2009 in Western Europe is expected to be worth approximately $3.