(2004), "Discover more", International Journal of Productivity and Performance Management, Vol. 53 No. 6. https://doi.org/10.1108/ijppm.2004.07953fad.002
Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited
Trillium Software System Version 7 and Discovery are now in use at The Carphone Warehouse in the UK. By April 2005, The Carphone Warehouse plans to implement the software across its operations in Europe.
The software enables the retailer to manage the quality of its customer data and to link efficiently and accurately individual electronic customer records from across its diverse operations to provide single customer views. Driven by rapid growth and increasing channels to market, The Carphone Warehouse has launched the initiative to ensure the quality of customer service, assist sales opportunities and enable more effective call centre operations and marketing campaigns.
Discovery, an automated data profiling product, was acquired by Harte-Hanks, Inc., when Harte-Hanks recently purchased Avellino Technologies Ltd. Integrated with the Trillium Software System, Discovery highlights data quality trouble spots, such as information that might be missing or incorrect. The Trillium Software System then standardises the many diverse forms customer records may take, enabling consistent representations. It also enriches the data where possible, such as with geographical, corporate and third-party information, which enables more complete customer recognition and linking.