(2004), "Healthy TV", International Journal of Productivity and Performance Management, Vol. 53 No. 5. https://doi.org/10.1108/ijppm.2004.07953eab.002
Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited
The national roll-out of NHS Direct on digital television is just beginning. The Department of Health (DoH) has awarded media agency MMTV a £15 million contract to provide an interactive service over three years. The channel will contain directories of NHS services, an encyclopaedia of illnesses and conditions, self-care advice on treating common health problems and cover hot topics on current health issues.
The digital TV service will continue to develop and expand over time and, subject to successful piloting, will offer services, such as ordering repeat prescriptions.
Although high on the e-services agenda, a national NHS Direct digital TV service had been the subject of uncertainty because of questions of technical standards and editorial control. The new service, 4.NHS Direct Digital TV, will appear on the interactive (or “walled garden”) area of digital TV. It will enable people to access health information but will not carry “linear” programmes.