Wider appeal (recruitment)

Human Resource Management International Digest

ISSN: 0967-0734

Article publication date: 18 October 2011




(2011), "Wider appeal (recruitment)", Human Resource Management International Digest, Vol. 19 No. 7. https://doi.org/10.1108/hrmid.2011.04419gaa.011



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

Wider appeal (recruitment)

Article Type: Abstracts From: Human Resource Management International Digest, Volume 19, Issue 7

Evans J. People Management (UK) , May 2011, Start page: 47, No. of pages: 3

Presents a brief overview of the innovative methods that UK firms are using to recruit new workers. Looks at the use of employer branding by Jaguar (car manufacturer) and Adidas (sports clothing manufacturer), describing how this attracts potential recruits to look at their recruitment web sites. Also highlights how Adidas has developed an iPhone app and TMP (recruitment advertising agency) has used Spotify to attract candidates. Draws out advice on using online recruitment and online recruitment tools. ISSN: 1358-6297 Reference: 40AL347

Keywords: Recruitment, Internet, United Kingdom

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