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Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited
Article Type: Editorial From: European Business Review, Volume 24, Issue 1
This themed issue includes articles that address a spectrum of research issues of interest to researchers and doctoral students as well as lecturers and graduate/under graduate students.
The first article is authored by Stephen Brown at University of Ulster, Northern Ireland. It is entitled “I have seen the future and it sucks: reactionary reflections on reading, writing and research”. Reading and writing are crucial components of the research process and academic life as a whole. Nevertheless, academic articles are often unreadable and unread. This is due to extant writing practices which result in characterless papers with little reader appeal. This paper asks if conventional reading and writing practices are fit for marketing purpose.
The second article is authored by Beverly A. Wagner at University of Strathclyde, UK. It is entitled “Publishing in international journals: de-mystifying the process, reducing risk and improving success”. Challenges facing researchers are highlighted when writing research papers, pitfalls on the path to publication and possible remedial actions. This article sets out guidelines to de-mystify the publication process and increase opportunities for successful publication.
The third article is co-authored by Ambika Zutshi, Gael McDonald and Linda Kalejs at Deakin University, Australia. It is entitled “Challenges in collaborative writing: addressing authorship attribution”. Increasing pressure to enhance research coupled with a desire for a broadening of academic input, are prompting greater levels of collaboration. Research collaboration can generate notable benefits but can also pose a variety of challenges. This paper explores the reasons, facilitators, benefits and challenges of academic collaboration. It also provides suggestions to manage identifiable risks and enhance team dynamics.
The fourth article is co-authored by Göran Svensson of the Oslo School of Management, Norway. It is entitled “Research process, report structure and journal outlet in scholarly studies: parallel vs sequential and proactive vs reactive”. A transparent understanding and foresight of what is ahead in, and interconnected between, the elements of the research process, the components of the report structure and the potential journal outlets are crucial to enhance the ultimate scholarly performance. This article describes the interconnection between the research process, the report structure and journal outlets in scholarly studies.
Daniela Rosenstreich at Swinburne University of Technology, Australia and Ben Wooliscroft at University of Otago, New Zealand have co-authored the last article of this special issue. It is entitled “Assessing international journal impact: the case of marketing”. Potential ethnocentric biases in stated preference journal rankings are reviewed and revealed preference ranking methods are investigated. The aim is to identify an approach to ranking journals that minimises ethnocentric biases and better represents the international impact of research.
I hope that you – the reader of the European Business Review – will find the five contributions of this themed issue of great intellectual interest and stimulation.
Welcome to the thought-provoking and challenging world of European Business Review!