Strategies for Creativity

Abstract

When was the last time that someone from your organization came up with a good idea? Do you reward innovation or stifle it with politics, protocol, and procrastination? Do you have a formal plan for stimulating ideas or just allow them to happen? Do senior managers break down old barriers or construct new ones?

Citation

Sonnenberg, F.K. (1991), "Strategies for Creativity", Journal of Business Strategy, Vol. 12 No. 1, pp. 50-53. https://doi.org/10.1108/eb060100