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Negotiating a Business Venture in the Soviet Union

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 January 1991


More than at any time during the past seven decades, Western companies are cultivating commercial relationships in the Soviet Union. Western direct investment began nearly four years ago; and by July 1990, there were almost 2,000 Western‐Soviet joint ventures, with about 20 percent operational. Altogether, Western companies have made more than $1.5 billion of joint venture investments in the Soviet Union.


Pettibone, P.J. (1991), "Negotiating a Business Venture in the Soviet Union", Journal of Business Strategy, Vol. 12 No. 1, pp. 18-23.




Copyright © 1991, MCB UP Limited