Profiling Rival Decision Makers
Article publication date: 1 January 1991
If business can be looked on as a type of game, it is generally agreed that the idea is to outwit and out‐perform your competitors. If you do, then you may be rewarded with the advantages that go along with market share, low cost, high quality, superior service, and strategic alliances.
Barndt, W.D. (1991), "Profiling Rival Decision Makers", Journal of Business Strategy, Vol. 12 No. 1, pp. 8-11. https://doi.org/10.1108/eb060092
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