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Integrated communication: a theoretical perspective

Craig Whittaker (Senior Lecturer in Corporate Communications for the Media Arts Faculty at the Southampton Institute, UK)

Corporate Communications: An International Journal

ISSN: 1356-3289

Article publication date: 1 March 1996


Considers the role of communication theory in the study of corporate communication outlining an approach whereby the former can be integrated into the latter so as to provide maximum benefit for educators, students and professionals. Offers various definitions of corporate communication and looks at a hierarchy of levels of communication theorizing. Also features a taxonomy of teaching and learning strategies and outcomes, noting the value of communication theory in preparing graduates for a diverse world



Whittaker, C. (1996), "Integrated communication: a theoretical perspective", Corporate Communications: An International Journal, Vol. 1 No. 3, pp. 17-21.




Copyright © 1996, MCB UP Limited