Integrated communication: a theoretical perspective

Abstract

Considers the role of communication theory in the study of corporate communication outlining an approach whereby the former can be integrated into the latter so as to provide maximum benefit for educators, students and professionals. Offers various definitions of corporate communication and looks at a hierarchy of levels of communication theorizing. Also features a taxonomy of teaching and learning strategies and outcomes, noting the value of communication theory in preparing graduates for a diverse world

Citation

Whittaker, C. (1996), "Integrated communication: a theoretical perspective", Corporate Communications: An International Journal, Vol. 1 No. 3, pp. 17-21. https://doi.org/10.1108/eb059594