Recent reports on the eating habits of children throughout North Yorkshire came as no surprise to school meals organisers in the county. The reports showed that many children regularly make a beeline for chips, crisps and fizzy drinks. So to tackle the problem of how to encourage children to make a more healthy choice, the Education Catering Service decided to adopt marketing methods used by other modern businesses. After all, a service industry with a turnover of several millions and employing 1500 staff must consider itself a business and look at its business through the eyes of the customer.
MCB UP Ltd
Copyright © 1986, MCB UP Limited