SUPERMARKETOLOGY
A.G. Cameron
(Head of Department of Applied Science and Food Technology, Birmingham College of Food and Domestic Arts)
96
Abstract
What a terrible word for a title; but its intentional horribleness emphasises the fact that the arrival and proliferation of supermarkets in every High Street constitutes nothing less than a revolution in our way of life. A whole new technology — food technology — has been harnessed to the concept of mass selling to produce a completely new technique of food retailing. The extent of this revolution can be gauged from the estimate that soon three‐quarters of all food sales will be from self‐service stores and supermarkets.
Citation
Cameron, A.G. (1972), "SUPERMARKETOLOGY", Nutrition & Food Science, Vol. 72 No. 2, pp. 2-4. https://doi.org/10.1108/eb058528
Publisher
:MCB UP Ltd
Copyright © 1972, MCB UP Limited