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Research amongst providers of active sports holidays in Slovenia

Natasa Slak ( Student of PhD at the Faculty of Economy, University of Ljubljana Research department on Slovenia Tourist Board, Dunajska 156, 1000 Ljubljana, Slovenia, Europe)
Matjaz Robinsak (Student of PhD at the Faculty of Social Sciences, University of Ljubljana CATI — Marketing, Media, Social Research and Consulting, Trzaska 2, 1000 Ljubljana, Slovenia, Europe)

Tourism Review

ISSN: 1660-5373

Article publication date: 1 February 2005



Until now the majority of researchers of sports tourism have focused their research on the tourist and their characteristics, meaning, on the demand. Since the majority of authors (Gibson 1998; Seddighi and Theoracharous 2002; Hudson 2003; ?inch and Higham 2001) studied tourists and their characteristics we decided to focus on the providers of active sports holidays. According to Planina, Mihali_(2002, pg. 29) the tourism model is built on demand and supply. The supply side was analyzed by WTO (2004) in their research amongst European tour operators with the highest turnover in order to establish how sport features in products involving Latin America. Based on this idea we decided to carry out a research amongst providers of active sports holidays and asked them about a typical client. We divided the providers into segments according to the type of guests. The research was carried out to find the answer to the question “What do providers of active sports holidays offer in Slovenia and how they perceive their guests?” We were interested to know what they actually offer and the trend of the enquiries they receive from their visitors. The characteristics of the visitors are important to help providers decide how to develop their facilities to meet the demands of the market. We learnt that in Slovenia the majority of tourists are short‐length stays. We also researched the supply and demand and learnt that the providers expect the demand to be highest for skiing and cycling. In the largest of the segments the activities most frequently offered are swimming (water sports), tennis (racquet sports), the usual team sports and skiing. However, the demand for these sports is not growing. Amongst the activities which are in lesser demand but have been defined by the providers as growing are mountain biking and golf.



Slak, N. and Robinsak, M. (2005), "Research amongst providers of active sports holidays in Slovenia", Tourism Review, Vol. 60 No. 2, pp. 27-31.



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