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Strategies on resort areas and their lifecycle stages

Konstantinos Andriotis (Heraklio, Crete, Greece)

Tourism Review

ISSN: 1660-5373

Article publication date: 1 January 2001



In the business level there are many empirical studies suggesting various market/product strategic options. There are also four stages of product lifecycle (introduction, growth, maturity and decline). The pattern of the product lifecycle can be utilised as a framework for examining the changing environment of a destination in relation to the expansion of tourism. Stages of destination development include: exploration, involvement, development, maturity and decline or rejuvenation. The specific features of each stage of a destination's lifecycle call for different strategies. Bearing this in mind, it is the aim of this pa‐per to examine the usefulness of strategies risen in the business field for resort areas and their lifecycle stages.



Andriotis, K. (2001), "Strategies on resort areas and their lifecycle stages", Tourism Review, Vol. 56 No. 1/2, pp. 40-43.




Copyright © 2001, MCB UP Limited

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