Conferences: The Cost Benefit Approach
Gordon Wills
(IMCB, Buckingham)
Abby Day
(IMCB, Buckingham)
242
Abstract
The authors examine the approaches necessary in planning for annual conferences which will produce a real measurable return on the investment.
Keywords
Citation
Wills, G. and Day, A. (1984), "Conferences: The Cost Benefit Approach", Industrial Management & Data Systems, Vol. 84 No. 5/6, pp. 8-11. https://doi.org/10.1108/eb057360
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited