Towards Marketing the Training Function, Part I: Adopting a Marketing Perspective
Roger Stuart
(Principal, British Rail Management Training Centre, Watford)
George Long
(University of Lancaster)
77
Abstract
In this two‐part article, we hope to communicate our enthusiasm for a simple proposition: that some areas of training activity can be better understood and more effectively carried out when consciously viewed from a marketing perspective.
Citation
Stuart, R. and Long, G. (1985), "Towards Marketing the Training Function, Part I: Adopting a Marketing Perspective", Personnel Review, Vol. 14 No. 2, pp. 32-38. https://doi.org/10.1108/eb055516
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited