Co‐opetition: Competitive and cooperative business strategies for the digital economy
Barry J. Nalebuff
(Milton Steinbach professor at the Yale School of Management.)
Adam M. Brandenburger
(Professor at the Harvard Business School.)
Abstract
The words we use influence how we think. For example, when we think about business, most of us would probably say “Business is War.” A company has to capture J the market, beat the competition, make a killing, bury the competition. Using this metaphor, we have a whole vocabulary of winners and losers. Yet, in reality, thats often misleading. We may think there will be victors and vanquished in a price war, but in the end, no one wins.
Citation
Nalebuff, B.J. and Brandenburger, A.M. (1997), "Co‐opetition: Competitive and cooperative business strategies for the digital economy", Strategy & Leadership, Vol. 25 No. 6, pp. 28-33. https://doi.org/10.1108/eb054655
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:MCB UP Ltd
Copyright © 1997, MCB UP Limited
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