Building value: Customer and shareholder
Alan S. Cleland
(President of Cleland Associates, Inc., in Palo Alto, Calif.)
Albert V. Bruno
(Glenn Kliniek Professor of Marketing at the Leavey School of Business and Administration, Santa Clara University)
364
Abstract
We all constantly witness breathtaking turns in the fortunes of business enterprises, both large and small. Virtually every issue of the Wall growth suddenly halts or whose stock price abruptly collapses. Readers of these stories usually look for complex reasons to explain the dramatic differences between the victor and the vanquished. But the cause of success or failure is seldom complicated.
Citation
Cleland, A.S. and Bruno, A.V. (1997), "Building value: Customer and shareholder", Strategy & Leadership, Vol. 25 No. 3, pp. 22-28. https://doi.org/10.1108/eb054586
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited