Mapping as an Aid to Creativity
Abstract
Mapping techniques offer a problemāsolving faculty for individuals and groups; they help managers access and build on personal wisdom and work as an effective adjunct to such creativity techniques as brainstorming, force field analysis and lateral thinking, directing the creativity released into usable channels. A case study involving a group considering the issue of company diversification into tourism draws the conclusion that knowing there is an explicit technique for handling the output of creative thinking will encourage greater input at the idea production stage.
Keywords
Citation
Jones, S. and Sims, D. (1985), "Mapping as an Aid to Creativity", Journal of Management Development, Vol. 4 No. 1, pp. 47-60. https://doi.org/10.1108/eb051575
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited