Who Needs Creativity?

Abstract

If you ask managers, “How much do you need creative skills in your organisation?” you tend to get answers like “Not much”, or “To some extent, in specialist areas like R and D or sales promotion or new product development, but not generally”.

Citation

Nolan, V. (1982), "Who Needs Creativity?", Journal of Management Development, Vol. 1 No. 2, pp. 66-71. https://doi.org/10.1108/eb051523