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Selling Internet Service: An Ancient Art Form on a New Canvas

Joel H. Maloff (Vice president of client services for ANS)

Internet Research

ISSN: 1066-2243

Article publication date: 1 March 1992



The Internet is a rapidly expanding community, adding many new converts daily. Although initially the domain of computer scientists and network engineers, the Internet and Internet‐like services now include users such as accountants, lawyers, demographers, business development people, product planners, and corporate CEOs. In fact, virtually all businesses can find substantial benefit from the use of the Internet. Reaching these decision‐makers and demonstrating the value to their businesses is the task facing anyone interested in the sales of Internet services. Marketing Internet services requires one to practice an ancient art form using new paints and canvases.


Maloff, J.H. (1992), "Selling Internet Service: An Ancient Art Form on a New Canvas", Internet Research, Vol. 2 No. 3, pp. 17-23.




Copyright © 1992, MCB UP Limited

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