Undergraduate perception of corporate communications
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 January 1996
Abstract
Examines undergraduate corporate communications, and argues that the division into marketing and non‐marketing components is only partial. Students' curriculum choices often reflect society's rejection of political activity, but involvement in marketing communications can lead to conflictual activity. Presents the case for redesign of the curriculum to reflect the unity of communications, and provides a short, political economy analysis of UK organizations.
Keywords
Citation
Moloney, K. (1996), "Undergraduate perception of corporate communications", Corporate Communications: An International Journal, Vol. 1 No. 1, pp. 25-29. https://doi.org/10.1108/eb046522
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited