Corporate Social Responsibility at a Multinational Electricity Corporation: A Longitudinal Case Study

Abstract

There is a traditional discrepancy in the specialized literature on how the concept of Corporate Social Responsibility (CSR) should be understood. Additionally, there is a further situation, which in our opinion is also contradictory; many organisations are developing CSR projects; on the other hand, there is a proliferation of news on these organizations that lead us to question what the true extent of their commitment to CSR is. To that purpose, we have developed a case study that has allowed us to verify that one of the most active organisations in Spain in terms of the CSR adopted is using it basically as a marketing instrument, since it is using its at least formal compliance with institutional rules in order to increase its legitimacy in front of its main stakeholders.

Citation

Escobar Pérez, B. and María González González, J. (2006), "Corporate Social Responsibility at a Multinational Electricity Corporation: A Longitudinal Case Study", Social Responsibility Journal, Vol. 2 No. 1, pp. 69-82. https://doi.org/10.1108/eb045824