Marketing Intelligence & Planning
815
Abstract
For western companies pursuing, or considering pursuing competitive strategy through Keiretsus recent indications from Japan of problems between Keiretsu partners will provide food for thought.
Citation
(1993), "Marketing Intelligence & Planning", Marketing Intelligence & Planning, Vol. 11 No. 10, pp. 1-48. https://doi.org/10.1108/eb045787
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited