THE GROWING IMPORTANCE OF LIFESTYLE RESEARCH IN MARKETING AND ADVERTISING FINANCIAL PRODUCTS AND SERVICES

Abstract

The background changes in consumer financial markets over the last ten years are outlined and the future developments examined for which marketing packages like Tyne Tees Television's “Financial Pulsebeat” have been specifically designed, helping advertisers identify — and reach — the right consumers of their products.

Citation

Beadle, D. (1988), "THE GROWING IMPORTANCE OF LIFESTYLE RESEARCH IN MARKETING AND ADVERTISING FINANCIAL PRODUCTS AND SERVICES", Marketing Intelligence & Planning, Vol. 6 No. 4, pp. 36-39. https://doi.org/10.1108/eb045780