Planning is Alive — and Recovering

Abstract

This article focuses on the very sweeping changes which have affected the process of strategic planning since 1974. It describes why these changes came about, what they are, why they nearly led to a rejection of the whole concept of planning, and how management is now coping with them.

Citation

van Mesdag, M. (1985), "Planning is Alive — and Recovering", Marketing Intelligence & Planning, Vol. 3 No. 1, pp. 14-22. https://doi.org/10.1108/eb045707