Company profile

Abstract

The success of a company can be measured by many different yardsticks. Criteria taken into consideration may include for instance the ability to innovate and to develop high quality products; the expansion of a small group of products into a wide range that provides a complete package for a specific industry; the capacity to cater for a multiplicity of end applications; or growth in sheer physical size that necessitates a move to extensive purpose‐designed premises. Success can be reflected too in the acquisition of an ever expanding market in geographical terms, and in the gaining of a respected reputation worldwide.

Citation

Cullen, L. and Waterfield, B. (1986), "Company profile", Microelectronics International, Vol. 3 No. 3, pp. 82-87. https://doi.org/10.1108/eb044250