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MANAGING CUSTOMER KNOWLEDGE

Eric Lesser (Executive consultant with the IBM Institute for Knowledge Management)
David Mundel (Research consultant)
Charles Wiecha (Researcher with IBM Research)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 June 2000

637

Abstract

Becoming “customer‐centric” is easier said than done. But it can be done.

Citation

Lesser, E., Mundel, D. and Wiecha, C. (2000), "MANAGING CUSTOMER KNOWLEDGE", Journal of Business Strategy, Vol. 21 No. 6, pp. 34-37. https://doi.org/10.1108/eb040128

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited

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