Real Time Strategy: Sustainable Competitive Advantage?
Article publication date: 1 June 2000
“Sustainable competitive advantage.” For most of the 1980s and 1990s, this term, or SCA as it's sometimes called, has been the mantra of CEOs, corporate strategists, and “B‐school” faculties
Oliver, R.W. (2000), "Real Time Strategy: Sustainable Competitive Advantage?", Journal of Business Strategy, Vol. 21 No. 6, pp. 7-9. https://doi.org/10.1108/eb040122
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