To read this content please select one of the options below:

Real Time Strategy: The Seven Laws of E‐Commerce Strategy

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 2000



It won't be news to anyone reading this that the days of leisurely and methodical strategic planning are over. Look at the top 100 companies today compared to the top companies just a year ago. Look at how fast a company can rocket to the top, and how quickly one can crash to the ground. There used to be a different comfort level with technology between generations; now your kids take for granted what was science fiction only a decade ago.


Oliver, R.W. (2000), "Real Time Strategy: The Seven Laws of E‐Commerce Strategy", Journal of Business Strategy, Vol. 21 No. 5, pp. 8-10.




Copyright © 2000, MCB UP Limited

Related articles