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GOING UP! VERTICAL MARKETING ON THE WEB

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 2000

Abstract

There's a whole lot more to Web‐based vertical marketing than simply installing a new software package.

Citation

Baker, S. and Baker, K. (2000), "GOING UP! VERTICAL MARKETING ON THE WEB", Journal of Business Strategy, Vol. 21 No. 3, pp. 30-33. https://doi.org/10.1108/eb040088

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited