Customer Relationships: Changing the Game: CRM in the e‐World
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Abstract
Emerging technologies have enabled companies to collect, store, and analyze customer information in ways that have greatly improved their ability to attract and retain customers. Enterprises can practice effective customer relationship management (CRM) by using analytical techniques to implement customer treatment strategies based on predictive modeling that draws on a wealth of data about customer behavior.
Citation
Butler, S. (2000), "Customer Relationships: Changing the Game: CRM in the e‐World", Journal of Business Strategy, Vol. 21 No. 2, pp. 13-14. https://doi.org/10.1108/eb040067
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited