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Practical Strategist: Grow by Shrinking Your Market Share

Dan Simpson (Vice president of strategy and planning for a consumer products company, is chairman of the Conference Board's Council of Strategic Planning Executives)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 1998


One of the biggest constraints to growth in many companies is too narrow a definition of their market. Don't get me wrong—high market share is a good thing. The positive correlation between high share and high profitability is has been known for decades.


Simpson, D. (1998), "Practical Strategist: Grow by Shrinking Your Market Share", Journal of Business Strategy, Vol. 19 No. 5, pp. 8-8.




Copyright © 1998, MCB UP Limited