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THE FUTURES OF American Business

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 June 1997

106

Abstract

Four different scenarios of the world a decade from now provide insight into how companies can prepare for an uncertain future.

Citation

Schwartz, P., Wilkinson, L. and Baenen, S. (1997), "THE FUTURES OF American Business", Journal of Business Strategy, Vol. 18 No. 6, pp. 41-49. https://doi.org/10.1108/eb039896

Publisher

:

MCB UP Ltd

Copyright © 1997, MCB UP Limited

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