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GETTING RED ROOSTER BACK IN THE BLACK

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 1996

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Abstract

A tight focus on gross profits pulled this Midwest auto parts supplier out of a free fall funk.

Citation

Meyer, H. (1996), "GETTING RED ROOSTER BACK IN THE BLACK", Journal of Business Strategy, Vol. 17 No. 4, pp. 39-41. https://doi.org/10.1108/eb039793

Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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