A TALE OF THREE WEB SITES
63
Abstract
Spinning a strategy? Marketing, image, and awareness all have a place on the Web.
Citation
Pietrucha, B. (1996), "A TALE OF THREE WEB SITES", Journal of Business Strategy, Vol. 17 No. 1, pp. 28-33. https://doi.org/10.1108/eb039755
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited