If Guppies Could Fly
Michael Winkleman
(Publisher)
32
Abstract
There's nothing that gets a magazine editor's heart racing as quickly as a trend. Even on a bimonthly, where breaking news is rarely an issue, finding a trend to hone in on is not just a perk of the job—it is the job.
Citation
Winkleman, M. (1995), "If Guppies Could Fly", Journal of Business Strategy, Vol. 16 No. 1, pp. 4-4. https://doi.org/10.1108/eb039670
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited