Case Study: The Razor's Edge
Joseph Cosco
(Staff writer for The Virginian Pilot and Ledger‐Star in Norfolk, Virginia)
75
Abstract
IT WASN'T SOMEONE'S IDEA OF A PRANK WHEN GTE GAVE THE SENIOR executives of its Telephone Operations new shaving kits a few years back. These were no chintzy Christmas gifts from a company that could afford to be more lavish; they were new, state‐of‐the‐art shaving systems with a message.
Citation
Cosco, J. (1993), "Case Study: The Razor's Edge", Journal of Business Strategy, Vol. 14 No. 6, pp. 58-61. https://doi.org/10.1108/eb039604
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited