A Vigorous Approach to Customer Service
E. Kears Pollock
(EVice‐president, automotive products, coatings & resins group, PPG Industries, Inc., Pittsburgh PA)
67
Abstract
Without customers, no business can exist. How a customer is treated — in the broadest sense — determines whether it maintains its relationships with a supplier and, therefore, whether the supplier has a future.
Citation
Kears Pollock, E. (1993), "A Vigorous Approach to Customer Service", Journal of Business Strategy, Vol. 14 No. 1, pp. 16-20. https://doi.org/10.1108/eb039533
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited