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Encouraging Employee‐Led Change Through Constructive Learning Processes

Frank Sonnenberg (President of RMI Marketing and Advertising in Emerson, NJ)
Beverly Goldberg (Vice‐president of the Twentieth Century Fund, a New York‐based think tank, and is a principal at Siberg Associates, Inc., a management consulting firm)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 June 1992



We are living in a time of unparalleled change, turbulence, and uncertainty that is transforming our lives. In the course of two years, the superpower that inspired us to build a great military machine turned into a cluster of poor nations needing economic aid to survive. Business takeovers have disappeared from the front pages of our papers, replaced by stories on “the permanent disappearance of middle management” and 20% layoffs due to “downsizing.” New technologies have become part of our everyday lives: VCRs, microwave ovens, and voice mail are eliminating fixed viewing times, hours spent in the kitchen, and the need for answering machines.


Sonnenberg, F. and Goldberg, B. (1992), "Encouraging Employee‐Led Change Through Constructive Learning Processes", Journal of Business Strategy, Vol. 13 No. 6, pp. 53-57.




Copyright © 1992, MCB UP Limited

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