Targeting a Company's Real Core Competencies
Amy V. Snyder
(Senior manager at Braxton Associates, Boston MA. Braxton, a division of Deloitle Touche Tohmatsu International, is a management consulting firm specializing in strategic planning and strategy‐related issues)
H. William Ebeling, Jr.
(Founding partner at Braxton Associates, Boston MA)
Abstract
The twin concepts of core competence and business processes figure prominently in most discussions of corporate strategy. The core competence concept helps top managers answer the fundamental question “What should we do?” and the business processes perspective addresses the question “How should we do it?”
Citation
Snyder, A.V. and Ebeling, H.W. (1992), "Targeting a Company's Real Core Competencies", Journal of Business Strategy, Vol. 13 No. 6, pp. 26-32. https://doi.org/10.1108/eb039524
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited