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Targeting a Company's Real Core Competencies

Amy V. Snyder (Senior manager at Braxton Associates, Boston MA. Braxton, a division of Deloitle Touche Tohmatsu International, is a management consulting firm specializing in strategic planning and strategy‐related issues)
H. William Ebeling Jr. (Founding partner at Braxton Associates, Boston MA)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 June 1992



The twin concepts of core competence and business processes figure prominently in most discussions of corporate strategy. The core competence concept helps top managers answer the fundamental question “What should we do?” and the business processes perspective addresses the question “How should we do it?”


Snyder, A.V. and Ebeling, H.W. (1992), "Targeting a Company's Real Core Competencies", Journal of Business Strategy, Vol. 13 No. 6, pp. 26-32.




Copyright © 1992, MCB UP Limited

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