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How Four French Firms Responded to American Clones

Jean Loup Archawski (President of MCDS, Inc., an Ardmore, Pennsylvania‐based consulting firm specializing in turnaround management for European ventures in the US)
Francis W. Wolek (Professor of management at Villanova University)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 1992

Abstract

Subsidiaries of French companies operating in the US discover, as do other European firms, that success in America's fiercely competitive market fosters competitive clones. Competitors learn to clone products with proven profitability and to flood confirmed markets with aggressive promotion and price cutting. A competitive response to such cloning requires mutual trust between French companies and their American executives.

Citation

Loup Archawski, J. and Wolek, F.W. (1992), "How Four French Firms Responded to American Clones", Journal of Business Strategy, Vol. 13 No. 5, pp. 36-42. https://doi.org/10.1108/eb039515

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited