Why Technical‐Market Research?
Antonio S. Lauglaug
(Manager of technology strategy for the tire technology division of The Goodyear Tire & Rubber Company, Akron OH)
89
Abstract
It is no secret that success in today's marketplace hinges on satisfying customers. Total customer satisfaction has become the battle cry from board rooms to the factory floor in large and small companies around the world.
Citation
Lauglaug, A.S. (1992), "Why Technical‐Market Research?", Journal of Business Strategy, Vol. 13 No. 5, pp. 26-35. https://doi.org/10.1108/eb039514
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited