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Why Technical‐Market Research?

Antonio S. Lauglaug (Manager of technology strategy for the tire technology division of The Goodyear Tire & Rubber Company, Akron OH)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 1992

Abstract

It is no secret that success in today's marketplace hinges on satisfying customers. Total customer satisfaction has become the battle cry from board rooms to the factory floor in large and small companies around the world.

Citation

Lauglaug, A.S. (1992), "Why Technical‐Market Research?", Journal of Business Strategy, Vol. 13 No. 5, pp. 26-35. https://doi.org/10.1108/eb039514

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited