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Quality as a Strategic Weapon

Michael E. Raynor (Communications director and a consultant with Tennessee Associates International (TAI) Limited, Mississauga, Ontario, the Canadian subsidiary of TAI, a worldwide management consulting firm headquartered in Maryville, Tennessee)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 1992

238

Abstract

Since its inception, the discipline of strategic management has been burdened with the charge of redundancy. Good management, it was felt, was by its very nature strategic; therefore, strategic management as a separate school of managerial thought really had very little to offer.

Citation

Raynor, M.E. (1992), "Quality as a Strategic Weapon", Journal of Business Strategy, Vol. 13 No. 5, pp. 3-9. https://doi.org/10.1108/eb039510

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited

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