Quality as a Strategic Weapon
Michael E. Raynor
(Communications director and a consultant with Tennessee Associates International (TAI) Limited, Mississauga, Ontario, the Canadian subsidiary of TAI, a worldwide management consulting firm headquartered in Maryville, Tennessee)
241
Abstract
Since its inception, the discipline of strategic management has been burdened with the charge of redundancy. Good management, it was felt, was by its very nature strategic; therefore, strategic management as a separate school of managerial thought really had very little to offer.
Citation
Raynor, M.E. (1992), "Quality as a Strategic Weapon", Journal of Business Strategy, Vol. 13 No. 5, pp. 3-9. https://doi.org/10.1108/eb039510
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited