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Pitfalls and Opportunities for Environmental Marketers

Robert J. Gillespie (Corporate vice‐president of CPC International Inc., Englewood Cliffs NJ and president of the company's Best Foods division)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 1992



Today's consumers are sharply aware of environmental problems, and they're demanding environmental responsibility on the part of industry. In a 1989 Gallup poll, 79% of Americans identified themselves as environmentalists. A 1990 New York Times poll reported that 84% of Americans consider industrial pollution to be a serious problem. One‐third of all women listed the environment as one of the three most important problems facing the US today in a 1990 survey by Good Housekeeping magazine. And 78% of women in that poll were very concerned about the disposal of solid waste and garbage.


Gillespie, R.J. (1992), "Pitfalls and Opportunities for Environmental Marketers", Journal of Business Strategy, Vol. 13 No. 4, pp. 14-17.




Copyright © 1992, MCB UP Limited

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