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The Revival in Reverse Manufacturing

William A. Wheeler, III (Partner in the manufacturing industry practice at Coopers & Lybrand's Center for Manufacturing Technology, Burlington MA)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 1992


A growing number of companies are jumping on the “green” bandwagon, flocking to develop environmental policies and strategies. This desire is part of the new attitude companies have adopted to meet today's changing business climate. While they will no doubt do themselves—and the environment—some good, with the proper focus, they might help both a lot more.


Wheeler, W.A. (1992), "The Revival in Reverse Manufacturing", Journal of Business Strategy, Vol. 13 No. 4, pp. 8-13.




Copyright © 1992, MCB UP Limited