Industry's Response to Green Consumerism
Jacquelyn A. Ottman
(President of J. Ottman Consulting, Inc., a New York City‐based firm that advises marketers on consumer environmental issues and product development)
1837
Abstract
Consumers the world over are turning “green.” In the US, outrage over the 1989 Exxon oil spill shifted the environmental movement from the radical fringe and placed environmental concerns squarely into the mainstream. During the past decade in Western Europe, Green party members have moved into positions of power within local and national governments, and even the European Parliament in Strasbourg.
Citation
Ottman, J.A. (1992), "Industry's Response to Green Consumerism", Journal of Business Strategy, Vol. 13 No. 4, pp. 3-7. https://doi.org/10.1108/eb039498
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited