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Industry's Response to Green Consumerism

Jacquelyn A. Ottman (President of J. Ottman Consulting, Inc., a New York City‐based firm that advises marketers on consumer environmental issues and product development)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 1992



Consumers the world over are turning “green.” In the US, outrage over the 1989 Exxon oil spill shifted the environmental movement from the radical fringe and placed environmental concerns squarely into the mainstream. During the past decade in Western Europe, Green party members have moved into positions of power within local and national governments, and even the European Parliament in Strasbourg.


Ottman, J.A. (1992), "Industry's Response to Green Consumerism", Journal of Business Strategy, Vol. 13 No. 4, pp. 3-7.




Copyright © 1992, MCB UP Limited

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