Marketing the By‐Products of Development Programs

Klaus Brauer (Chief analyst in the Boeing Commercial Airplane Group, Seattle, Washington)

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 March 1992

Abstract

Much of the laboratory capacity maintained by a firm to support the peaks in its development cycles can, between peaks, be made available to other companies. Similarly, inventions developed for application in a firm's products often have additional applications in fields unrelated to the firm's business. These available capacities and additional applications are byproducts of the development process.

Citation

Brauer, K. (1992), "Marketing the By‐Products of Development Programs", Journal of Business Strategy, Vol. 13 No. 3, pp. 45-48. https://doi.org/10.1108/eb039493

Publisher

:

MCB UP Ltd

Copyright © 1992, MCB UP Limited

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