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Get Middle Managers Involved in the Planning Process

Ronald L. Nichol (Vice‐president in the Chicago office of The Boston Consulting Group)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 1992



The role of the strategist is changing from a strictly planning position to that of a craftsman, building new or enhanced capabilities to achieve new competitive advantages. To fill this new role, the strategist must first understand the company's current capabilities, craft a vision of what those capabilities could be, and then execute that vision. Such a process requires the active involvement of both middle and senior managers. Each group brings unique advantages to the table.


Nichol, R.L. (1992), "Get Middle Managers Involved in the Planning Process", Journal of Business Strategy, Vol. 13 No. 3, pp. 26-32.




Copyright © 1992, MCB UP Limited

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