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Creating a Global Health Care Company

Robert P. Bauman (Chief executive of SmithKline Beecham PLC in London)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 1992

Abstract

Global pharmaceutical mergers have spread the huge costs of research and enabled companies to sell their products in countries where they previously lacked a presence. Here's how the Beecham‐SmithKline Beckman marriage was developed to propel the organization into a position as a worldwide player in the drug industry.

Citation

Bauman, R.P. (1992), "Creating a Global Health Care Company", Journal of Business Strategy, Vol. 13 No. 2, pp. 4-7. https://doi.org/10.1108/eb039473

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited